Trouw Nutrition Asia Pacific hosted 2nd Buyer's Congress 2019

8 September 2019


2nd Buyer’s Congress was organized by Trouw Nutrition Asia Pacific with the theme of Unlock next value of Supplier Relationships. The 1 ½ day event was attended by over 90 delegates from 10 Asia-Pacific countries. The attendees consisted of purchaser, marketing, feed mill owners and feed industry stakeholders.


The delegates were welcomed by Jurrien Zandbergen, Asia Managing Director of Trouw Nutrition Asia with the highlight topic of Trouw – Vison, Mission and Aspirations. And the distinguished external speaker, Harm Veerkamp, Owner of AIE Company – Agility Innovation Excellence with focusing on the interesting topics such as VUCA world impacts procurement - Value Beyond Savings; Supplier Collaboration; Growing competitive, strategic advantage; Value based segmentation; Contracting value; Customer of Choice; Value based negotiations and Innovating with suppliers


Buyer’s Congress was an opportunity to highlight on some of Trouw Nutrition's strategy overview transactional procurement to relationship procurement by Gerjan Van Alst, Global Procurement Director. And Top 5 markets review and Trouw's procurement strategy by Roland Kemme Category Manager – Vitamins.


The program was very well-received and the delegates actively participated and engaged with the speakers during the panel workshop and discussion.