Trouw Nutrition Indonesia Strengthens Collaboration with PT SHS International as Exclusive Distributor of Selko® Optimin and Selko® IntelliBond

Trouw Nutrition Indonesia has officially appointed PT SHS International as the exclusive distributor for Selko® IntelliBond® and Selko® Optimin products in Indonesia. This partnership strengthens the strategic collaboration between the two companies, which has been established previously, with SHS International already serving as a distribution partner for Selko® pH S. The partnership aims to expand the reach of innovative, science-based animal nutrition solutions and to support the Indonesian livestock industry in improving efficiency, productivity, and the sustainability of both operations and the environment.

Yana Ariana, Country Manager of Trouw Nutrition Indonesia, stated, “We are very enthusiastic about expanding our partnership with SHS International. With its strong experience and distribution network, SHS is an ideal partner to bring our trace mineral products—Selko® IntelliBond® and Selko® Optimin—to more livestock producers across Indonesia. We believe this collaboration will accelerate the adoption of more efficient and sustainable nutrition technologies.”

Maria Elizabeth Nani Wijayanti, Marketing Manager of PT SHS International, added, “We are honored to be entrusted as the exclusive distributor for Selko® IntelliBond® and Selko® Optimin. We believe in Trouw Nutrition Indonesia because of its commitment to innovation, its reputation as a global company, and its dedication to providing science-based nutrition solutions. Following the successful distribution of Selko® pH S, we aim to help Indonesian farmers gain broader access to advanced nutrition products that can enhance performance and the sustainability of their businesses.”

Selko® Optimin and Selko® IntelliBond are part of Trouw Nutrition’s trace mineral product portfolio. Selko® Optimin is Trouw Nutrition’s premium organic trace mineral range, available in Iron, Copper, Zinc, Manganese, and Selenium. Developed using the strongest chelation technology, Selko® Optimin is considered one of the best organic trace minerals currently available on the market, ensuring optimal trace mineral nutrition. Selko® Optimin supports optimal mineral status in livestock, contributing to overall health and improved performance.

Selko® IntelliBond is the world’s first pioneer hydroxy trace mineral developed for animal nutrition. Available in Copper, Zinc, and Manganese, Selko® IntelliBond has been developed for more than 25 years and has become a leading brand, particularly in the U.S. market, with a market share of approximately 30%. Supported by patented OptiSize® technology, it ensures optimal distribution and ease of handling due to its inert, non-reactive, uniform particle size and dust-free characteristics. Selko® IntelliBond dissolves only under pH conditions below 4, minimizing interactions with other nutrients in feed or premix and in the upper digestive tract, thereby allowing more trace minerals to be available for absorption by livestock.

Both products are expected to serve as comprehensive solutions for meeting livestock trace mineral requirements, making a tangible contribution to the health, productivity, and sustainability of Indonesia’s livestock industry.